Beintoo is a mobile data company founded in Milan in 2011 and operating globally in the digital advertising market. We collect and analyse geo-behavioral data in order to generate specific audiences to deliver innovative and highly engaging mobile campaigns. Thanks to our internal team of designers and UX professionals, we plan valuable cross-device campaigns and omni-channel advertising strategies.
Beintoo is a mobile data company founded in Milan in 2011 and operating globally in the digital advertising market. We collect and analyse geo-behavioral data in order to generate specific audiences to deliver innovative and highly engaging mobile campaigns. Thanks to our internal team of designers and UX professionals, we plan valuable cross-device campaigns and omni-channel advertising strategies.
Beintoo analyses raw data from mobile devices based on location, distance from POI, dwell time and frequency. Through these data, combined with third party data on Beintoo proprietary DMP, we are able to create specific audiences in order to deliver mobile advertising campaigns that reach the right target for our clients.
Thanks to our offline attribution platform BeAttribution, Beintoo helps to measure in store visits and optimize online to offline campaigns. BeAttribution provides detailed real time report about in store visits comparing different online campaigns, useful for A/B test on the go. BeAttribution provides also uplift analysis, impression analysis (to optimize delivery rate and frequency rate) and brand affinity report.
Beintoo combines technology, data, consumer insights and creativity to deliver the best results to our clients, optimizing their ROI beyond CPI or CPL goals. We create behavioral clusters of audiences that we set for campaign delivery. Our internal creative team optimizes real time every single campaign, through A/B testing on the entire engagement funnel, reiterating the creative-to-action flow. We run your campaigns on a whitelist of selected publishers or on transparent exchanges through our bidder.
Beintoo has an internal team of designers and UX professionals that creates new effective engagement mechanisms on mobile and desktop. Our Rich Media Units developed in HTML5, provide a strong and native Mobile Engagement with the user, making the mobile experience more fascinating. Users view the Ad directly in-app (or during mobile browsing) without any redirection.
Our DMP is used to aggregate and analyze audience based on recency, frequency, distance from POI and dwell time.
Our intelligence platform analyzes the impact of advertising campaigns on in-store visits and traffic patterns.
Our DSP runs premium and performance campaign, thanks to the integration with your DSP.
TRK is developed to collect post install events working in a cookieless environment.
Our Units developed in HTML5, provide a strong and native Mobile Engagement with users.
Mobile Phone Owners
Smartphone Owners on Mobile Audience
Time spent on Mobile Devices
Time Spent on Mobile App
Source: Osservatorio Mobile B2c Strategy Politecnico Milano, February 2017 – Data referred to Italy
