Beintoo

Beintoo Rewards Virtual Play For those brands who are looking for a fun way to engage customers and promote new products or services and boost advocacy, Beintoo may be just what you seek. With 200 million users worldwide, Beintoo is a loyalty program armed with a full set of gamification tools – badges, missions, leaderboards, contests, etc., for mobile and web applications, games, and national brick-and-mortar or online retailers. When users engage through apps and games, they are rewarded with premium offers and real world benefits that can be redeemed in the Bestore or in the online stores of Beintoo’s retail partners for thousands of offers. In addition, Beintoo rewards its users for their engagement and achievements by letting them convert their Bedollars into real cash once they shop on partner retailers’ websites. Via Beintoo’s reward engine, mobile developers can attain deeper user engagement and monetize inside and outside their apps, as they get paid for every Bedollar redeemed by a user. Advertisers and retailers on the other hand, benefit from the most innovative way of engaging with their customers through customized and defined loyalty programs, maximizing the efficiency of their ad campaigns to reach conversion rates that are high above average.

Assume Facebook, che ha da poco aperto un ufficio in centro, assume Banzai, azienda di e-commerce che conta già 250 dipendenti. Ma assumono anche realtà più piccole come Beintoo 2, giovane società che ha creato un sistema per premiare gli internauti più assidui con sconti e buoni acquisto.

As is the case with such networks, Beintoo provides a mobile platform linking advertisers, game and app developers, and consumers in what it hopes will be a win-win-win situation. This occurs as developers integrate the Beintoo API into their content, rewarding users with a virtual currency called Bedollars for performing in-game activities such as challenges and social networking. This can then converted into real-world offers, coupons for real-world goods, gift cards, or be cashed out via PayPal. In this way, advertisers drive awareness of their brands, retailers drive direct monetisation via the deals, while developers get paid for user activity within their games.

Online rewards are great, but there is only so much fun you can have with virtual farming tools. Beintoo is one company that wants you to make hay the old fashioned way—with cash. Of course, the idea of games and apps paying you money to use them can present a whole slew of legal and practical dilemmas. To circumvent these issues, Beintoo simply created their own economy. It’s called the B-Economy, and it is powered by the Bedollars companies reward to their users, which can then be turned in on the site’s gift shop or one of its partners for actual products. With Beintoo you can play the games you love and make some real coin on the side—stick that in your pipe, Mario.

Beintoo, a true loyalty and reward program for apps and websites, today announces its partnership with Tango Card, the Seattle-based pioneers of integrated digital gift cards. With Tango Card’s simple API, Beintoo will now reward millions of people on their global network using gift cards powered by Tango Card.

Italian venture capital firm Innogest Capital has invested $5m in a series-A round for Beintoo, a mobile commerce and social platform for mobile app users.

Il mondo dei venture capital condivide con noi l’entusiasmo, e sebbene Beintoo sia ancora un giovane prototipo, l quantitativo di premi, menzioni e “thumbs up” degli esperti gli ha già guadagnato un secondo round di finanziamenti con TLCOM capital, un venture capital internazionale basato a Londra. È davvero importante che gli investimenti inizino a fluire anche da questo lato dell’Atlantico!

Beintoo, a Milan, Italy-based provider of a loyalty program for all apps and websites, has raised $2m in funding from London-based venture capital firm TLcom Capital.

Beintoo is the latest to fill its coffers, and has announced a $2 million investment from TLcom Capital, a London-based venture firm. The company, which has offices in Italy, New York, and Palo Alto, previously raised a $5 million Series A led by Innogest SGR in June. Unlike other gamification platforms, which gamify daily tasks for no particular reason beyond “people like games,” Beintoo provides real, tangible rewards for online achievements.

La startup fondata a Milano da Antonio Tomarchio e Filippo Privitera ha chiuso un secondo round di finanziamento dopo il primo di due mesi fa. Ai 5 milioni investiti da Innogest SGR ora si sommano gli altri due del fondo londinese.

La conférence LeWeb’11 a désigné comme vainqueur du concours de startup les milanais de Beintoo. Ce développeur propose de donner à nos actions dans le monde virtuel des répercussions dans le monde réel : ils gamifient les applications de smartphone, réalisent une promotion croisée des applications, et monétisent ces applications grâce à la création d’une véritable plateforme publicitaire.

Last time we heard from mobile engagement platform Beintoo, it had raised $5 million for global expansion. Now, however, it's hit an even bigger number with the news that over 200 million people are using the real world rewards service.

The company now plans to expand further in North America and Asia, with an emphasis on sales, and partnerships with brands and developers.

On Beintoo, users’ activities and time spent in games, apps, and on the web can be translated to “Bedollars” loyalty points which can then be redeemed in online and offline stores says Antonio Tomarchio, CEO. “We find that transforming time spent in an app to real benefits results in high conversion rates.”

Beintoo Inc., a loyalty rewards and monetization company, said it has raised $5 million in Series A funding led by Innogest Capital, a fund run by Italy's Innogest SGR. The company's valuation wasn't disclosed.

Beintoo, the Milan-based app-loyalty program, has picked up $5 million in series A funding led by Italian VC firm Innogest Capital.

Beintoo, a mobile and online loyalty rewards and monetization platform, has raised $5 million in Series A funding from Italy's Innogest Capital. Beintoo has offices in Palo Alto and Milan

"Beintoo has a unique proposition for app developers and retailers, and results speak for themselves: a very young and motivated international team reached out to more than 100 million devices in less than a year," said Claudio Giuliano, Innogest's managing partner.

Italian startups go international and grow fast – very fast, indeed. Beintoo, a loyalty and monetization platform for mobile apps, has reached more than 100 millions of mobile devices in less than a year, and is now announcing a $5 million Series A funding led by Italian VC firm Innogest Capital.

Antonio Tomarchio, 29 anni, ha vinto il primo premio LeWeb, la più prestigiosa Tech Conference Europea.

Un 29enne siciliano sfonda sul web con la piattaforma Beintoo "Cosi sfidiamo la Silicon Valley". "Introduciamo una moneta meritocratica che, in funzione di quanto si è fedeli o bravi in un'app legata alla nostra piattaforma, può essere spesa in negozi veri"

Il successo della gamification è stato certamente sancito a LeWeb con la vittoria da parte di Beintoo della Startup Competition 2011. Beintoo è una piattaforma che crea un punto di contatto tra sviluppatori e inserzionisti, offrendo agli utenti benefici reali a partire dagli achievement raggiunti all’interno di vari social game, uno su tutti Fruit Ninja, una tra le app più scaricate su iPhone. Tale meccanismo consente al brand inserzionista di premiare i propri clienti e prospect finanziando dei premi – ad esempio dei coupon – al raggiungimento di un certo punteggio all’interno dei giochi.

Beintoo, a mobile gamification platform provider and MoVend, a mobile commerce platform, will be visiting three cities in Singapore, Indonesia and Malaysia in May to meet with mobile app developers to share about mobile game monetization. Both companies will share insights and strategy on how mobile gaming and developers are making money for their apps and games via in-game rewards and in-app purchases.

What's special about these developers is that their applications are designed mostly for overseas markets, a sign of the globalization of the mobile development industry chain. China, as the world's biggest mobile phone market with 1 billion users, has a special position in the chain.

The idea is simple: developers implement an SDK and they can choose several game mechanics. Users can get credits for the achievements and the activities carried out in the app.

Historically, one of the main things stopping marketers from gamification has been fear of the game itself. Pair that with the intricacies of mobile marketing, and it's even scarier for an old-school brand to embrace. Think, however, about the amount of time game players engage with their favorite games on all sort of platforms, and it's hard to ignore the high engagement opportunity.

BeInToo is more than just adding a SDK to an existing set of apps that adds game mechanics. It also helps developers act on the actionable data that BeInToo collects on its users. It helps developers track the reputation of their users, offer them rewards and market apps across platforms.