• Beintoo for Advertisers

    Advertisers can serve highly contextual targeted ads, including promotions coupons and videos via Beintoo's proximity platform

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  • Beintoo for Publishers

    Monetize your user base via a more relevant and personalised advertising experience

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  • Beintoo for beacon networks

    Become a part of Americas largest beacon network to monetize your infrastructure.

    Discover how

Discover the first-of-its-kind programmatic, proximity-based audience platform allowing advertisers to target users of beacon-sensing apps based on their devices’ historic interaction.

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Cutting-edge mobile ad units leveraging the native capabilities of digital wallets to download content to a device, deliver time/date triggered reminders and send geofence-triggered notifications.

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A scalable online-to-offline channel through which brick & mortar retailers can distribute in-store offers via mobile and desktop banners. Pay-for-performance pricing is dynamically tied to in-store sales

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Founded in 2011, today Beintoo employs more than 60 advertising, marketing, loyalty, engagement, ad ops, ad tech, mobile innovation & development professionals world-wide. Headquartered in New York, Beintoo is a mobile technology company that conceives and executes, efficient and effective online-to-offline engagement campaigns for brands and retailers leveraging the cutting edge in cross-device advertising technology.

Beintoo is building the first proximity-based audience platform to unleash the potential of mobile for in-the-moment advertising while consumers shop, with an opportunity of programmatic buying. Aiding brick and mortar retail and CPG advertisers turn an ad into a sale, when a consumer is most likely to convert.


Antonio Tomarchio
Chief Executive Officer

Antonio is the founder, President and CEO of Beintoo. He is a consummate entrepreneur and an experienced manager with several years of experience in the Internet and mobile industry. Before founding Beintoo, Antonio worked in Dada SpA, where he was head of Products in charge of product design and performance advertising strategy. At Dada he led an international team of 30 professionals in the UK and Italy.

Prior to Dada he cofounded and was CEO of Adright, a start-up focused on innovative technology for performance advertising Adright was acquired by Dada in January 2009. He also cofounded and was CEO of PreCYdent Inc., a San Diego based start-up that created and patented an innovative algorithm for legal research. Antonio is author of several international publications on network theory and performance advertising algorithms. He earned his master’s degree in Mathematical Engineering at the Polytechnico of Milan and a double degree in Engineering Sciences at the Ecole Centrale de Paris.

Jason Glance
Director of Client Services

Jason Glance is the Director of Client Services of Beintoo. He has over 8 years of experience in the Internet and mobile industry. Prior to joining the team at Beintoo, Mr. Glance worked for an SMS advertising start-up, where he was their Product Manager.

He continued his career when he became the Digital Marketing Manager at Netbiscuits (German based dev house) where he aided in the development of hybrid applications through UI/UX design and HTML5 for such clients as Coca-Cola and Universal Music Group. In his current position with Beintoo, Mr. Glance provides support to clients acting as technical and product lead for the US.

John Patrick Smith
Executive Vice President of Partnerships & Operations

John Patrick Smith has spent the past 12 years with a creative entrepreneurial spirit in all his various roles in consultative business development, digital/mobile media sales, omni-channel retail marketing, strategic partnerships, consumer behavior change, gamification, loyalty and rewards strategy and program and project management.

In this time he has enjoyed a great deal of success in cultivating partnerships, rapidly closing deals and identifying and executing win-wins apace of the ever-shifting digital/mobile landscape.

Lawrence Chan
Director of Agency Partnerships

Lawrence Chan is the Director of Agency Partnerships for Beintoo and covers national accounts. He has over 7 years of experience in mobile and advertising. He has held sales roles at EA Mobile and Greystripe (acquired by Conversant), and several mobile start-ups.

During this time, he's landed partnerships across many verticals with clients like Home Depot, Dick's Sporting Goods, Diageo, NBCU, JetBlue, National Geographic, Chase, Miller Coors, Expedia, Bose, and Disney. In his spare time, he is in search of the perfect taco, nacho, and pizza spots, plays flag football and dodgeball, and dabbles in the lost art of reading. He holds a Political Science degree from UCLA.


Beintoo US

79 Madison Avenue, 2nd floor,

NY 10016, United States

Beintoo Italy

Corso di Porta Romana 68,

20122, Milano, Italy

Beintoo China

15/F, Tower2, Plaza66,

No.1266 west Nanjing Road,

Jing'an District,

Shangai 200040, China


Beintoo is an international organization with offices located in New York, Milan and Shanghai


We have worked with some of the worlds best known brands and media agencies on initiatives covering the US, Europe and Asia

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